Fractional CMO Services for Mental Health Practices

Q: What exactly is a "Fractional" CMO?

It’s a high-level marketing executive who works for your practice on a part-time or contract basis. You get the expertise of a Chief Marketing Officer without the full-time overhead.

Q: How is this different from hiring a marketing agency?

An agency usually focuses on execution (doing the ads or posts). As your CMO, I focus on strategy and leadership. I make sure the agency is doing the right work and that all your marketing efforts align with your business goals.

Q: Do you work with solo practitioners or just group practices?

I work with both! My strategies are scalable. For solo practitioners, we focus on high-efficiency visibility. For group practices, we focus on filling clinician calendars and building a sustainable brand.

Q: What is the minimum commitment?

To see real, measurable growth, I offer partnerships in 6, 9, or 12-month increments. This allows us to move through the phases of Audit, Strategy, Implementation, and Optimization.

Q: Will you help with my practice's reputation management?

Yes. Part of "Visibility & Engagement" includes strategies for building ethical, HIPAA-compliant reviews and community authority.

Your clinical expertise changes lives. My marketing leadership grows your reach. Stop guessing which marketing tactics work and start following a strategic roadmap designed for the mental health industry. Let’s bridge the gap between your clinical excellence and a thriving, sustainable practice.

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Fractional CMO for Mental Health & Therapy Practices

Is Your Practice Growing by Design or by Luck?

As a practice owner, your primary mission is clinical excellence and patient care—not managing ad spends, vetting vendors, or agonizing over brand messaging. Yet, without a dedicated marketing leader, growth often feels like a series of expensive experiments.

A "post and pray" social media strategy or a disjointed marketing approach doesn't just waste money—it creates a barrier to the people who need your help most. It leaves your team feeling scattered and your patient flow unpredictable.

A Strategic Marketing Leader Does the Heavy Lifting for You

Imagine having a seasoned executive at your table—someone who understands the nuances of mental health marketing and handles the "big picture" while you handle the "big breakthroughs." A Fractional CMO acts as your dedicated growth partner to:

Define Your Brand Voice: Ensures your practice stands out as a trusted authority in a crowded market.
Optimize Patient Flow: Builds a predictable system for attracting, converting, and retaining your ideal clients.
Lead Your Marketing Team: Manages your freelancers or in-house staff so you can stay in your zone of genius.
Maximize Your Budget: Stops the "leaky bucket" by investing only in the channels that provide a measurable return on investment.

Why Partner with Helm Business & Marketing?

(01)

Clinical Empathy Meets Executive Strategy

Most marketing consultants treat a therapy practice like a retail store. I understand that mental health marketing requires a delicate balance of professional ethics, HIPAA considerations, and deep emotional resonance. I bridge the gap between business growth and clinical integrity.

(02)

A Roadmap Built for Scalability

Whether you are a solo practitioner looking to expand or a group practice ready to scale to multiple locations, I don't provide "one-size-fits-all" advice. I build custom 6, 9, or 12-month strategies that adapt to your evolving goals and the specific needs of your community.

(03)

Executive Leadership Without the Executive Salary

Hiring a full-time CMO can cost upwards of $200k. By partnering with me fractionally, you get the same high-level strategy, visibility, and accountability at a fraction of the cost. You gain a partner who is as invested in your practice's success as you are.

What’s Included in Your Fractional CMO Partnership

I provide a comprehensive marketing department-in-a-box, focused on four key pillars of practice growth.

Growth Strategy & Planning

We move beyond "tactics" to a holistic strategy. I audit your current performance and build a data-driven roadmap for the next 6–12 months.

Brand Messaging & Visibility

I ensure your "digital waiting room" and social presence speak directly to the pain points of your ideal patient, building trust before they ever book a call.

Patient Flow Optimization

We analyze the entire patient journey—from the first Google search to the intake call—to ensure no one falls through the cracks.

Vendor & Team Management

Stop being the middleman between your web designer, SEO person, and ads manager. I lead the team and hold everyone accountable for results.

Fractional CMO Services for Mental Health Practices

Is Your Practice Growing by Design or by Luck?

A Strategic Marketing Leader Does the Heavy Lifting for You

Why Partner with Helm Business & Marketing?

Clinical Empathy Meets Executive Strategy

A Roadmap Built for Scalability

Executive Leadership Without the Executive Salary

What’s Included in Your Fractional CMO Partnership

Growth Strategy & Planning

Brand Messaging & Visibility

Patient Flow Optimization

Vendor & Team Management

Frequently asked question

What exactly is a "Fractional" CMO?

How is this different from hiring a marketing agency?

Do you work with solo practitioners or just group practices?

What is the minimum commitment?

Will you help with my practice's reputation management?

Let’s team up to take your practice to the next level!