Layers Counseling Specialists, a Plano, TX-based therapy practice, specializes in treating complex mental health conditions, including OCD, anxiety, ARFID, ADHD, autism, and trauma. Seeking to enhance their brand presence, Layers reached out to us to create a series of high-quality video interviews and branded content. Through compelling visuals and authentic storytelling, our goal is to showcase their expertise, connect with their ideal clients, and strengthen their position as a trusted mental health provider.
Layers Counseling Specialists wanted to improve client acquisition by incorporating personalized video content into their marketing strategy. They recognized that potential clients were hesitant to commit to therapy sessions, often due to a lack of personal connection with the practice. Without video, their brand felt less accessible, making it harder to build trust with prospective clients. By leveraging video content across their website and social media channels, they aimed to reduce barriers, provide a more personal touch, and encourage more people to reach out and schedule a consultation.
To help Layers Counseling Specialists strengthen their client connection and increase engagement, we produced four high-quality, personalized videos. This included three individual therapist interviews, allowing potential clients to get a sense of each therapist’s personality and approach before booking a session. Additionally, we created a branded showcase video highlighting the practice’s mission, vision, and welcoming environment. By incorporating these videos across their website and social media platforms, Layers now has a powerful tool to build trust, break down barriers, and encourage more potential clients to take the first step in their therapy journey.
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