Dr. Kaitlyn Milstead, PhD, LMFT, owner of New Narratives Counseling, leads a growing practice of three clinicians in Allen, Texas. Kaitlyn had grown tired of the standard therapy website formula: muted colors, soft stock photography, and a look that felt interchangeable with every other practice online. She wanted a website that was bold, unique, and unmistakably hers.
Kaitlyn came to Helm Business & Marketing Solutions looking for a partner who could translate her personality and her practice's energy into a digital experience that turned heads, without sacrificing the technical performance a growing practice needs to be found online.
Before partnering with Helm Business & Marketing Solutions, New Narratives Counseling was working with a website that held the practice back:
Helm Business & Marketing Solutions built a one of a kind website designed to be as bold and memorable as the practice itself.
1. A Fun, Funky, Uniquely Kaitlyn Brand Identity
We designed a vibrant, distinctive site that breaks from the standard muted therapy website playbook, giving New Narratives Counseling a look and feel that's instantly recognizable and true to Kaitlyn's personality.
2. Built for Speed
We engineered the site to load fast, ensuring visitors get an experience that matches the site's bold first impression without frustrating load times.
3. Optimized for Next-Gen AI Search
We structured the site's technical foundation to perform not just in traditional search engines but in next-generation AI-powered search, positioning the practice for how people are increasingly finding providers online.
4. Full Search Console Setup and Google Business Profile Optimization
We got the site set up with Google Search Console and Bing, and optimized the practice's Google Business Profile to strengthen visibility across both organic search and local map results.
New Narratives Counseling now has a website that is unmistakably its own: bold, funky, and built to stand out in a sea of look-alike therapy sites. With a fast, technically sound foundation optimized for both traditional and AI-driven search, the practice is positioned to earn the attention and clicks its previous site couldn't.
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